Jos Alukkas launches ‘My Best Friend’s Wedding’ campaign
Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.
TrueDiamond Unveils the Kashi 108 Cut™, Blending Spiritual Geometry with Contemporary Artistry
Co-created with dancer Chintamani Diana and launched in Banaras during Dev Diwali, the Kashi 108 Cut™ translates sacred rhythm into a diamond that reflects intention, movement, and meticulously crafted brilliance.
Vaani Kapoor Stars in Jewelbox’s First Diwali Campaign Celebrating Family Bonds and Diamonds
Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”
Indriya Launches ‘Aasmaniyat’: A Celestial-Inspired Diamond Jewellery Collection
Indriya, the jewellery brand from Aditya Birla Group, has unveiled its latest diamond collection, Aasmaniyat, inspired by the vast beauty and mystique of the cosmos. The collection transforms celestial elements into contemporary diamond and gemstone-studded creations designed for modern women and bridal trousseaus
CaratLane Unveils ‘Runway’ Collection Inspired by Women in Aviation
Marks the first-ever tribute by an Indian jeweller to women in aviation through fine jewellery
Zoya Introduces ‘Reborn’: A Solitaire-Focused Jewellery Collection
Zoya, a luxury brand from the House of Tata, has unveiled its first dedicated solitaire collection titled 'Reborn'
Indriya Unveils Bridal Collection with Aditi Rao Hydari and Shaheer Sheikh
Indriya, Aditya Birla Jewellery, has launched its first-ever bridal collection through a campaign film set at the iconic Shiv Niwas Palace in Udaipur
Senco Gold & Diamonds Launches Heartfelt Campaign Celebrating Diversity and Inclusion
On the eve of India’s 78th Independence Day, Senco Gold & Diamonds unveiled a poignant campaign film celebrating the spirit of diversity, inclusion, and equality
Senco Gold & Diamonds Celebrates the Festival of Homecoming through its latest Gossip Durga Puja Campaign
The new campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
On Independence Day, Kalyan Jewellers Pays Tribute to India's 'Tales of Bravery'
The movie narrates a story of strength, grace, and determination that has played a role in shaping the unwavering spirit of India.
Kalyan Jewellers Launches #MuhuratAtHome Campaign
In the wake of the current pandemic, downsized mini-monies (miniature ceremonies) are the flavour of the season -- Kalyan Jewellers has adopted a hyperlocal approach to shoot multiple ad films that encapsulate this concept...
CaratLane completes 10 Years in the Industry
When Mithun Sacheti founded CaratLane 10 years ago, ecommerce was at its infancy in India and no one could have imagined that Indian consumers would be ready to buy jewellery online.
Forevermark's New '#BetterHalfWithinMe' Campaign Highlights The Concept Of Self Determination
Forevermark has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.
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